A year after executing the Aon VR experience at Workday Rising, a lot had changed for the team and the brand. Mainly, they had spun off and re-branded as Alight: the same tech-enabled HR solutions reimagined as a bolder, more personable and progressive brand. Along with crafting overarching brand messaging, we also helped them make a splash as a new brand with an original gaming experience to rival the previous year's. This year, we took Alight's new value proposition about reimagining the way people and organizations thrive, and leveraged it into a mind-control gaming experience in which your character is controlled via EEG headset rather than game controller.

Along with this highly engaging game, we've also been contributing significantly to Alight's new brand story, via messaging and product naming. 

My roles: Creative direction, concepting, storyboarding & art direction, overall brand messaging, narrative strategy, discovery/research, naming.