Presentation design (aka the sh*t you hate doing)
I LOVE presentations. Legitimately. One of my favorite things to do is to take disorganized, pieced-together data, cases, and images and create visually and intellectually stunning stories. Take a look at some client work and some work from my time at Northwestern - student projects based on client or theoretical data, redesigned years later as a personal project.
Patagonia
For Patagonia, we analyzed external touchpoints and conducted primary research (mostly qualitative) to determine how we should go to market. Our insights about customers' storytelling points of pride led us to recommend a robust social presence within the Patagonia online experience.
American Parkour
American Parkour worked with us to find a new position and branding strategy that would give them leverage both as an advisory organization and as an economically viable presence, which was a rather serious task for an emerging leisure activity. We used a wide range of research tactics to determine how to move them to a desirable place on the positioning map.
CB2
For CB2, we analyzed web strategy and presence, realizing there was some white space in the small business market. Shortly after working on this project, my agency moved to a new office, and I definitely looked to CB2 when it was time for furniture shopping.
Organizational Culture | Capstone
This is a simple design for a complex capstone study about workplace culture, specifically in startups. Collaborative imagery and inviting colors give the research a humanized context.
